Venture Builder · Head of Product · Singapore
My builder story.
Finance taught me how to think. Building taught me what to do with it. At heart I'm a builder and entrepreneur — I take ownership of product, growth, distribution, and engineering across ventures that don't exist yet when I join them. I build in fintech, blockchain and AI. I think in systems, move in details, and build for people I've actually talked to.
Role · Venture Builder at Liminal
At Liminal, a Temasek-backed venture studio, my role spans the full venture lifecycle.
Market theses
Web3 Dev Tooling → Blink AI
Setup friction as core developer pain. 400+ interviews. Validated at EthDenver 2024, which led to a $2M seed raise.
AdTech Data Ecosystem
$580B market disrupted by iOS 14.5 and cookie deprecation. Mapped white space in zero-party data and privacy-preserving computation.
Future of Loyalty → Laguna
$22.5B loyalty market. 85% of rewards never redeemed. Primary research across 3 segments validated the founding thesis for Laguna.
The inbox economy · MailWall
Email attention monetisation. Co-building with a seasoned Silicon Valley founder. Currently in beta.
01 — The Product Study · Laguna Network
Head of Product · Liminal · Temasek
Laguna
Network
Web3-powered cashback marketplace — think ShopBack on crypto rails. Led product, growth, and distribution: built the full product suite, drove PLG loops through SEO and referral, integrated 100+ merchants, and grew the ecosystem through 10+ Web3 partnerships including Animoca Brands, ApeChain, and Base.
Read case study →
02 — The Methodology Study · Blink AI / Project Genesis
Liminal · 2023–2024
Blink AI /
Project Genesis
A case study in 0→1 methodology — not the product, but the process. Human-centred discovery, 400+ developer interviews, hypothesis-driven sprints, live validation at EthDenver, and a $2M seed raise.
03 — The Foundations · KPMG & Seedly
KPMG Digital Village · Seedly · 2019–2023
Enterprise AI,
Blockchain & Growth.
Four years across a Temasek-backed startup and enterprise consulting — shipping regulated financial products, running cross-functional teams, and building the breadth that made the 0→1 work possible.
04 — Career
Venture — MailWall
Liminal (Temasek-backed venture studio)
Email attention monetisation platform. Co-building with a Silicon Valley unicorn founder. Currently in beta.
Head of Product — Laguna Network
Liminal (Temasek-backed venture studio)
Web3 cashback marketplace. Leading product, engineering, design, marketing & SEO.
Founding Product — Blink AI / Project Genesis
Liminal (Temasek-backed venture studio)
Prompt-to-dApp platform. 0→1 discovery to seed funding.
Senior Consultant · Product Manager
KPMG, Digital Village
Led Web3 & AI/ML products across finance, supply chain, public sector.
Partnerships · Product Management
Seedly — Singapore's largest personal finance platform
Scaled review vertical 3× to 11k. 70+ partnerships.
Private Equity · Treasury · UAV Pilot
Bamboo Capital · OCBC Securities · RSAF
BBA (Hons)
National University of Singapore
Exchange stints at Cass Business School, London & Korea University, Seoul.
05 — Stack
Product
0→1 / Discovery
PLG loops
Roadmapping
Experiments
PRDs · JTBD
HCD sprints
Technical
Solana / Base
ERC-20 / Wallets
MCP / Agents
Smart contracts
SQL · Stripe
Data
GA4 · PostHog
Tableau
Cohort analysis
LTV / CAC
GMV tracking
SEO analytics
Tools
Figma · Notion
JIRA · Confluence
Webflow
AWS · PostgreSQL
Prompt design
06 — Side projects & hobbies
Side project · Prototyping
AI travel planner
In my free time, I build things I've always wanted to exist. Travel planning has always been painful — scattered across spreadsheets, tabs, and group chats. So I built my own AI itinerary builder. It's faster now. Everything is.
Let's talk.
Head of Product · AI / Blockchain / Fintech · Singapore